Benefits of Branding Shell with Lykins Energy Solutions

Benefits of Branding Shell with Lykins Energy SolutionsShells impressive upscale image will set you ahead of your competition. The Shell brand is clean, bright with a  modern flair. With Shell you will pump maximum gallons and offer an overall upscale experience for your customer. 

Benefits of Branding ShellBenefits:

  • Shell is the Largest brand in USA
  • Top Tier Fuel
  • Largest Credit Card Network in the USA
  • Guaranteed supply that will keep you competitive
  • Shell is spending $50,000,000 in advertising for  Nitrogen Plus 2015-2016
  • Shell Fuel Quality Guarantee, 3.2 million barrels per day
  • Online email marketing and direct mail opportunities
  • Shell image conversion support options available
  • Rebates based on site volumes
  • New RVIE sleek modern image
  • Lykins accrued saving plan (prepares you for future unexpected expenses/investments)
  • Lykins fleet of 200+ vehicles and 24/7 dispatch support (Inventory management options)
  • Direct sales personnel to help you through the process
  • Grand opening package and support
  • CO-OP program up to 50%
  • Mystery Shop program
  • Nascar affiliation (Joey Logana) 
  • V Power premium fuel
  • Quarterly promotional advertising kits 
  • Grocer ( Kroger) rewards loyalty program 

Loyalty Programs

Customers earn rewards for shopping at area Kroger’s stores or while buying fuel from participating Shell locations and a variety of merchants. The grocer rewards program and the FRN cost the merchant .035 cents per gallon.

  • Grocer Rewards program 
  • Fuel Rewards Network ( FRN)-  FRN customers earn reward buy purchasing Shell Fuel, dinning, online shopping, and using e-coupons for bigger saving at the pump.

Shell V-Power Additive Package Programs

Shell V-Power is the most advanced gasoline. It actively cleans for better performance, giving you a more exciting drive.

Shell Customer Cards

Shell Master Card

  • Aligns with our other Shell CPG offers… allows customers to understand and maximize their own cents‐per‐gallon savings.
  • Targeted at customers wanting maximize cents‐per‐gallon fuel rewards.
  • Up to 20 cents‐per‐gallon savings… aligns highest rewards for highest spenders.
  • Shell/Citi investing over $2M in customer retention programs. 
  • $10 / month additional incentives for two months. 
  • Increased marketing and promotional spending with new program.
  • Anticipate higher approval rates on new account acquisition. 
  • No Annual Fees for Cardholders.
  • No Merchant Service Fees for Wholesalers.
  • Rewards under the new program apply to Shell Diesel fuel as well as Shell Nitrogen Enriched gasolines.
  • Average card holder spend is $850 per month.

Shell Drive for Five Card

Shell and Citi have teamed up to help your customers SAVE 5 cents per gallon by offering a new gasoline credit card. The Shell Drive for Five Card provides customers with an opportunity to enjoy an everyday savings offer that helps lowers their cost of driving without sacrificing the quality of their fuel!

Shell Fleet Card

No Purchase Minimum; Flexible Terms - option to revolve or pay in full; Fuel only purchase restrictions available.

Shell Fleet Plus Card

Earn up to 6cpg rebate on fuel purchases; Concise monthly fleet reports by driver, vehicle, department & more; purchase restrictions available.

Shell Saver Card

The Shell Saver Card is the latest addition to the Shell-branded family of cards. It is a payment option linked directly to your checking account that offers no enrollment fees, annual fees or finance charges and a savings of 2 cents on each gallon of gasoline or diesel fuel purchased at Shell.

Shell Gift Cards

Comes in $25.00, $50.00 and $100.00 No cost to retailer. Annual marketing campaign promoting Gift Card sales.

National Sponsorships

Nascar affiliation (Joey Logana)

Quarterly Signage

Our Quarterly Campaigns and Promotions differentiate your business from the competition and increase traffic to your station(s).

Station Advertising 

Shell offers a complete set of tools to help increase business and drive new and faithful customers into your station(s) by improving your image and the customer experience.

  • Quarterly Station Promotions
  • Online Coupon Creator
  • Customizable Items
  • Branded Giveaways
  • Pre-Approved Signage
  • Uniform Program

Mystery Shop Program 

  • All Shell branded locations are included in the Mystery Motorist Program
  • Mystery Shop Guidance Handbooks are available with sales rep 
  • A copy of the evaluation form is available before each shop
  • All scores will be reviewed with sales rep

Contact a Branded Sales Rep